Your Listing Is Your Storefront.
Most Brands Treat It Like an Afterthought.
Your listing does more selling than your ads ever will.
Most brands we audit are leaving 30 to 40% of their revenue on the table.
Not because they have bad products.
Because they have bad listings.
Here's what most brands get wrong:
They focus on keywords and ignore the conversion side.
They optimize for the algorithm and forget there's a human looking at the screen.
They treat their main image like a requirement, not an opportunity.
They think bullet points sell products.
They don't. Images do.
We've been optimizing Amazon listings since 2015.
We know what converts because we've tested it across hundreds of products and dozens of categories.
A+ content isn't optional anymore. It's table stakes.
Your main image is the highest-leverage asset you have.
Backend search terms don't matter if your click-through rate is trash.
We optimize for the algorithm AND the human.
Most agencies pick one.
WHAT YOU GET
The Complete Listing Optimization
We don't just rewrite your title and call it done.
This is the full rebuild.
Keyword Research (Real Data, Not Guesses)
We pull actual Amazon search data. Search volume. Competition level. Conversion probability. We're looking for the keywords that actually drive sales, not just traffic.
Title Optimization
Your title has two jobs: get clicks and tell Amazon what you sell. Most brands stuff keywords and hope for the best. We write titles that do both without sounding like a robot wrote them.
Bullet Points That Actually Sell
Bullets aren't for listing features. They're for answering the questions your customer is asking before they even know they're asking them. We write bullets that convert browsers into buyers.
Product Description (The Part Most People Ignore)
No one reads the full product description. Except when they do. And when they do, it's because they're deciding between you and a competitor. We make sure yours closes the deal.
Backend Search Terms
This is where you capture the long-tail keywords that don't fit in your title or bullets. We maximize every character without keyword stuffing or violating TOS.
A+ Content Design
A+ content is your brand story, your feature callouts, your comparison chart, your trust signals. It's the difference between a listing that converts at 8% and one that converts at 15%. We design A+ layouts that move people down the page and into the buy box.
Image Strategy Recommendations
Your main image gets the click. Your lifestyle images build desire. Your infographics answer objections. Your comparison charts beat the competitor. We audit your entire image stack and tell you exactly what to fix.
THE REAL IMPACT
What a Real Listing Optimization Actually Does
Conversions Go Up
This is the big one. Most listings convert somewhere between 5% and 12%. A properly optimized listing converts at 15% to 20%. Same traffic. Double the sales.
Your PPC Gets More Efficient
When your conversion rate improves, your cost per acquisition drops. You can afford to bid higher. You win more placements. Your ACoS improves without cutting spend.
You Rank Higher Organically
Amazon's algorithm rewards conversions. When your listing converts better, you rank higher. Higher rank means more organic traffic. More organic traffic means less dependence on PPC. It's a flywheel.
You Steal Share from Competitors
Most of your competitors have mediocre listings. When yours is better, you win the comparison shoppers. The people clicking between you and them choose you.
You Reduce Returns and Negative Reviews
When your listing clearly communicates what the product is, what it does, and who it's for, people know what they're buying. Fewer surprises. Fewer returns. Fewer one-star reviews from people who bought the wrong thing.
HOW WE DO IT
The Marknology Listing Optimization Process
Audit and Research
We start by tearing your current listing apart. What's working. What's not. Where you're losing people. Then we research your competitors. The top 10 in your category. What are they doing right? Where are they weak? Then we pull keyword data. Real search volume. Real conversion rates.
Strategy and Copywriting
We build the new listing. Title. Bullets. Description. Backend search terms. Written for humans, optimized for the algorithm. We send you a draft for review. You give feedback. We refine.
A+ Content Design
We design the A+ Content layout. Your brand story. Your product benefits. Your comparison chart. High-res mockups. Ready to upload or hand off to your design team.
Implementation and QA
We either implement directly (if you give us access) or provide step-by-step upload instructions. Then we QA the live listing to make sure everything renders correctly. No broken images. No formatting issues. No keyword truncation.
Monitoring and Iteration
We watch the data for 30 days. Conversion rate. Click-through rate. Organic rank movement. If something isn't performing, we test variations. Amazon is not set-and-forget. We stay on it.
IDEAL CLIENTS
You Should Work With Us If...
You're doing at least $10K/month on Amazon.
You have a product that actually solves a problem (we can't fix bad products).
You're willing to invest in proper images if yours aren't up to par.
You care about data, not hunches.
You're spending money on PPC and watching it go nowhere because your listing doesn't convert.
Your organic rank is stuck and you don't know why.
You've tried optimizing your listing yourself and it didn't move the needle.
You've worked with other agencies and gotten generic templates, not custom strategy.
We work with brands across 50+ categories.
Health and wellness, home goods, pet products, beauty, electronics, food and beverage, sports nutrition, outdoor equipment.
If you're serious about winning on Amazon, we can help.
PROVEN RESULTS
15 Years. 300+ Brands. Thousands of Listings Optimized.
We've been doing this since 2015.
Before A+ Content was called A+ Content.
Before Amazon's algorithm got as sophisticated as it is now.
We've optimized listings that went from page 3 to page 1 in 60 days.
We've helped brands double their conversion rate with nothing but copy and image changes.
We've turned underperforming SKUs into top sellers by fixing what was broken.
We've worked across every category.
Private label. Licensed brands. Established CPG. Startup DTC brands making the jump to Amazon.
Not theory. Real results.
GUARANTEE
We Stand Behind Our Work
If your optimized listing doesn't show measurable improvement in conversion rate, click-through rate, or organic ranking within 30 days, we'll revise it for free.
We can do this because we know what works.
And because we only take on products we know we can help.
COMMON QUESTIONS
Frequently Asked Questions
How long does it take to optimize an Amazon listing?
A single listing takes 5 to 7 business days. If you have a catalog, we prioritize your top SKUs and work in batches.
Will changing my listing hurt my current rankings?
Not if you do it right. We maintain your existing keyword equity while expanding coverage and improving conversion signals. The net result is always positive.
Do you optimize listings for international marketplaces?
Yes. US, Canada, UK, EU, Mexico. Each marketplace gets localized keyword research and copy, not just a translation.
How much does Amazon listing optimization cost?
Depends on the number of ASINs and the scope of work. We quote per ASIN for standalone projects. Volume pricing for catalog-wide work. You get a clear quote during your strategy call. No hidden fees.
What is included in a listing optimization?
Competitor analysis. Keyword research. Title, bullets, description, backend search terms. A+ Content design recommendations. Image strategy audit. The full rebuild.
Do you offer ongoing listing management after optimization?
Yes. Amazon is not set-and-forget. We offer ongoing management that includes seasonal keyword updates, A/B testing through Manage Your Experiments, competitor monitoring, and content refreshes when Amazon changes requirements.
Can you write listings for new products that aren't launched yet?
Yes. We optimize pre-launch listings all the time. Better to launch with a strong listing than scramble to fix it after you're live.
What if I don't have good product images?
We can recommend photographers and designers. Or we can work with what you have and provide a roadmap for what to improve next.
How do I know if my listing actually needs optimization?
If your conversion rate is under 15%, your listing needs work. If your organic rank is stuck, your listing needs work. If your PPC is expensive and not converting, your listing needs work.
