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Seller’s Choice: Flexible Selling with Amazon Standard

Amazon Standard allows sellers to tap into Amazon’s vast marketplace without the requirements of Prime. With complete control over fulfillment, you can keep costs down while reaching millions of potential buyers.

For brands looking to scale at their own pace, Amazon Standard offers flexibility and access to a massive audience, making it an ideal choice for sellers ready to grow on their terms.
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Amazon Standard (Non-Prime) Seller Benefits

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Flexible Fulfillment Options
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Non-Prime sellers can choose to handle their own storage and shipping or use third-party providers, allowing greater control over costs and logistics.
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Access to a Wide Customer Base
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Standard sellers can still reach millions of Amazon customers, giving them access to a massive market without the requirements of FBA or Prime qualifications.
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Lower Selling Fees
Without the FBA and Prime-related fees, non-Prime sellers can save on costs, potentially allowing for better profit margins on each sale.

Prime Advantage: Boost Sales with the Power of Amazon Prime

Amazon Prime opens the door to millions of loyal, high-intent shoppers. With the Prime badge, your products gain instant credibility, increasing their chances of catching customers' attention and making the sale.

For sellers aiming to grow, Prime offers unmatched reach, faster shipping options, and exclusive access to sales events like Prime Day, making it a powerful partner in driving traffic and boosting conversions.
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Amazon Prime Seller Benefits

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Increased Visibility with Prime Badge
Prime products get a "Prime" badge, signaling fast, reliable shipping and boosting trust. This can lead to higher conversion rates and increased visibility in search results.

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Access to Fulfillment by Amazon (FBA)
With FBA, Amazon handles storage, shipping, and customer service for your products, making it easier to offer Prime benefits to your customers and streamline logistics.
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Prime Day Participation
Prime sellers can participate in exclusive events like Prime Day, where high traffic and spending mean greater sales opportunities and increased exposure to millions of shoppers.

Want to Sell on Amazon?

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How it works

Become a Marketplace Seller

Research and Apply
Identify the best marketplace for your business. We’ll guide you on eligibility, fees, product listings  and support.
Optimize Listings
Create appealing product listings with high-quality images, clear descriptions, and relevant keywords for better visibility.
Launch & Promote
Use Marketplace ads and promotions to drive traffic. Monitor performance to refine your strategy and boost sales.