The Challenge
Amy and the Big Poppa Smokers team had built a loyal following in the BBQ and grilling community, but their Amazon presence did not reflect the brand they had created. Their storefront was basic, their product listings lacked the polish needed to convert browsers into buyers, and their advertising was minimal. They needed a partner who could translate their real-world brand reputation into Amazon sales.
The Strategy
Marknology took a two-phase approach: first, build a professional Amazon presence, then drive targeted traffic to it.
Amazon Storefront Creation: We designed and built a custom Amazon Storefront that captured the Big Poppa Smokers brand personality. Multiple pages showcased product collections, brand story, and lifestyle content that resonated with BBQ enthusiasts. The storefront became the central hub for all branded traffic on Amazon.
Listing Optimization: Every product listing was rewritten with SEO-focused titles, benefit-driven bullet points, and keyword-optimized backend search terms. We targeted high-volume search terms in the BBQ, grilling, and outdoor cooking categories to maximize organic visibility. Learn more in our optimize your Amazon listings.
Targeted PPC Advertising: With a polished storefront and optimized listings in place, we launched structured PPC campaigns. Sponsored Products campaigns targeted category-specific keywords, while Sponsored Brand ads drove shoppers directly to the storefront. Budget allocation was data-driven, focusing spend on the highest-converting products and search terms. We also implemented Sponsored Display retargeting to recapture shoppers who had viewed Big Poppa Smokers products but hadn't purchased, keeping the brand top-of-mind during the consideration phase. Cross-sell campaigns promoted complementary products — rubs paired with sauces, accessories paired with seasonings — to maximize cart value. Learn more in our Amazon advertising hub.
The Results
The combination of a professional storefront, optimized listings, and targeted advertising transformed the Big Poppa Smokers Amazon channel within the first quarter:
- Average Order Value: AOV increased by 22% as the storefront encouraged shoppers to explore and bundle products — rubs, sauces, and accessories together
- Storefront Traffic: Sponsored Brand ads driving to the storefront achieved a 3.8x ROAS, significantly outperforming category benchmarks for the food and grilling vertical
- Organic Ranking: Five core products moved to page one for primary category keywords including "BBQ rub," "grilling seasoning," and "competition BBQ sauce" within 90 days
- PPC Efficiency: Campaign restructuring reduced ACOS from 38% to under 18% while increasing total attributed sales by 65%
- Brand Awareness: Branded search volume on Amazon grew 40% quarter-over-quarter as storefront and advertising efforts built recognition within the BBQ enthusiast community
What started as a small dream became a thriving Amazon business. The BBQ community recognized Big Poppa Smokers as a premium player on the platform, with the Amazon storefront becoming a significant revenue channel alongside their existing direct-to-consumer business.
By the Numbers
Category: BBQ & Grilling • Timeline: 90 days • Key Win: ACOS 38%→18%, AOV +22%, 5 products on page 1 • Services: Storefront Design, PPC, Listing Optimization
What Amy Had to Say
"Marknology helped make a small dream a reality with Amazon selling. They created a professional Amazon storefront that truly represents our brand and continued helping with targeted ads that actually drive results."
— Amy, Big Poppa Smokers
Ready to grow your brand on Amazon? Book a free strategy call to discuss how our Amazon PPC advertising services can help your brand.
Key Takeaways
- A professional Amazon Storefront increases average order value and brand credibility
- Listing optimization is the foundation that makes advertising profitable
- Targeted PPC campaigns perform best when backed by strong, conversion-ready content
- Building a real Amazon presence takes strategy, not just ad spend
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